Mahmoud Ali

I am passionate about what I do, and I approach it with professionalism.

Performance Digital Marketing Director

I am Mahmoud Ali, a passionate Performance Digital Marketing Manager and Head of Growth Hacking with over a decade of experience driving measurable results across diverse industries. My expertise lies in crafting data-driven strategies, optimizing ROI, and leveraging innovative solutions to unlock business growth. With a proven track record of managing multidisciplinary teams, I excel at creating impactful campaigns that amplify brand presence and maximize sales.



Defining the Growth Roadmap

The initial step in performance marketing and growth hacking is to establish a clear and actionable growth roadmap. This requires a thorough understanding of the target audience, setting precise goals, and pinpointing the most effective channels and strategies to reach those objectives. By creating a detailed plan, you lay the groundwork for measurable success, ensuring that every action is aligned with the business objectives.


Turning Strategies into Results

Once the roadmap is in place, the next step is to turn strategies into tangible results. This requires executing campaigns with precision, optimizing for high ROAS, and using data-driven insights to refine approaches. By closely monitoring ROI, i ensure that every dollar spent is delivering value and contributing to growth. Continuous optimization ensures that marketing efforts are aligned with business goals, driving sustainable, profitable results.

Scaling and Maximizing Results

The final step involves scaling my efforts to maximize results. After achieving initial success, I concentrate on expanding successful strategies and optimizing for even greater impact. By focusing on campaigns that consistently yield high ROAS and strong ROI, I can scale efficiently, reaching a wider audience while maintaining profitability. This strategy guarantees sustainable growth and ensures that my marketing investments continue to provide optimal returns.

Work Experience

My Work Experience from 2014 to Present

2023 – Present

  • Spearheaded comprehensive digital strategies, leading to a significant boost in client ROI and brand visibility.
  • Led operations across the entire creative team, including the Art Director and Content Director, as well as the commercial team, encompassing the Head of Account Management and the SEO Director.
  • Managed a team of over 50 employees and oversaw digital marketing efforts for more than 60 clients.
  • Managed cross-functional teams across creative, media buying, and SEO departments.
  • Optimized ad spend to maximize ROAS through precise campaign execution and analytics.


2021 – Present

  • Built a high-performing marketing department from the ground up.
  • Delivered over EGP 2 billion in sales ( 4 projects sold out with +1000 units ) with an impressive 2:5 conversion rate.
  • Drove lead generation through integrated digital and offline campaigns.


Success Stories 

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